Withings: “Hey Everyone, Come and See How Good I Look!”

Withings is a body scale that automatically transmits your weight, BMI, and lean/fat mass to your smartphone or web browser when used. Investment banking added a few extra pounds to my frame, and Withings is tracking my progress to getting back to my “normal” weight. Also, it’s a “to catch your roommate’s boyfriend using your bathroom” device.

1) The Good: Clean webpage laying out where to find more information regarding the scale and a clear path to making the purchase.

2) The Bad: Here is where being exact does the page a disservice. Does this mean that the Withings application doesn’t work on the first gen iPad, or the latest iPad? What about android tablets? Wait, what about my Kindle? Let’s just call it “Mobile Devices and Tablets.”

3) The Ugly: Not only do these generic stock photos look out of place, but there is green highlighting in the first quote on the left, and the photo on the right has to do with height, not weight. Get rid of the photos, and make a side bar or area below (1) with customer quotes and recommendations in a clean format on a white background.

1) Unassigned Data: Hmm, I don’t think I weighed 171.3lbs on a random day in March. But, I do like how the scale picks up unassigned data points and gives me the option to a) assign them, or b) delete them.

2) Tool Bar: Text should be larger given that there are only three options and larger text won’t crowd the space. You can barely see that there is an option to share your weight with your family or weightloss buddies.

3) Hidden Boxes: There is no way to delete the Objectives and All Measures boxes in the background. “X”ing out the front box will make everything disappear. There needs to be a fix so that I can either hide/see the background or the foreground boxes.