Treato: Doing Something Useful with Big Data

Treato collects patient-written information across the internet about different drug and health experiences (from blogs, forums, etc.) and then extracts the important information and organizes that data to show how various drugs affect different people. The company takes massive amounts of patient-voiced drug recommendations, referrals and complaints and packages it all together.Treato has two parts – the consumer side, where you and I can see the aggregated information on the side effects and recommendations of various drugs (for free), and the corporate side, where pharmaceutical companies can pay to access more detailed information regarding their drugs in order to enhance the positioning and marketing of their products.[youtube http://www.youtube.com/watch?v=8rEXhLXfOWM]