Interview: Steven Yaskin, CEO of Informedika

Informedika has created a one stop online marketplace for healthcare providers to choose, discover, compare and select lab services, therapy providers and nursing home vendors at the click of a button. They have created a platform that is not only EMR agnostic, but also free to use.I caught up with CEO, Steven Yaskin to learn more about Informedika. Steven describes the company’s mission as, “We are connecting doctors to healthcare vendors – diagnostic labs, radiology centers, physical therapy trainers, sleep centers, nursing homes, assisted living and many, many more. Doctors are at the top of the food chain in terms of referrals and now all vendors are finally at their fingertips.”The Informedika marketplace empowers doctors to place electronic orders through an online ecosystem, which eliminates faxes, paperwork and mistakes.Eliminating paperwork, Informedika shows all patient imaging data.Informedika has taken a grassroots approach in getting their name out, focusing more on building a strong product than spending money on marketing. So far it’s worked – doctors love the flexibility and transparency that Informedika gives them. As Steven notes, “In healthcare you don’t have adoption by doctors unless you have all the vendors tied to them - local and nationwide labs and services. We have an all-inclusive catalog of pharmacies, sleep centers, labs, etc.  When doctors log into their existing EMR software, they may only see one lab but when they log into Informedika they see all their options.”All local and nationwide options on one interface for labs.Steven states that a big problem with healthcare data is that not all the medical record companies are cooperating and a lot of startups become bystander victims because of this. How does Informedika fit smoothly into the healthcare system? “We aren’t relying on doctors and vendors or patients to upload data. Because we sit in the streams of electronic fax data flowing between doctors and labs, we can aggregate that data into medical charts directly. We are EMR agnostic and doctor agnostic. We are creating a patient centric repository, regardless of what software a doctor uses - we don’t compete with EMRs, instead we make their data more robust.”