Noom: Weight Loss is Better Together

Noom is a wellness company that recently launched their first iPhone app, Noom Weight. Unlike other food-tracking apps, Pro users are automatically put into a Noom chat group with other users, creating a small community of people who are ‘on your side.’ In the group, you can track each member’s meals and comment on their decisions throughout the day. The community also encourages people to share tips and share photos/recipes of their meals, creating an environment focused on eating well. The simplicity of logging foods into the app makes it easy to be consistent.The company also has Noom Walk and Noom Cardio – both on Andriod devices, to help track steps and workouts. Noom is great for Andriod users – it combines data on both eating and exercise habits onto one central backend, but for iOS users, Noom Weight is the only app currently available.