Tory Burch & Fitbit: Making Wearables Chic

The initial accessories collection for Tory Burch for Fitbit Flex, which launched in July 2014, included a gold metal bracelet and pendant as well as patterned silicone wristbands. The items sold out within hours of launch and now Tory Burch is back, with more accessories and silicone prints. The partnership recently introduced silver and rose gold metal accessories, new silicone wristband designs, and the Fret Double-Wrap Leather Bracelet, which launched on March 26.

Here are some more details Fitbit provided:

• The Tory Burch for Fitbit partnership revolutionized the wearables market by transforming the fitness tracker into a chic piece of jewelry fit for any occasion

• With the Tory Burch partnership, Flex was the first tracker to offer high-end fashion accessories

• The Tory Burch for Fitbit accessories collection meets a real need in the market

  • Customers routinely tell us they are excited to have another way to wear their Fitbit trackers in more formal settings

  • We were honored to see the collection highlighted in WWD’s year-end list of important “Fashion Moments of 2014”

• Currently available throughout North America and the UK in-store and online, as well as available for international shipping in select countries

The Fitbit Flex tracks steps, distance, calories burned and activity in addition to sleeping habits.

• All-Day Activity: Track active minutes

• Sleep & Alarms: Monitor how long and how well you sleep and wake with a silent alarm

• Wear & Life: Water-resistant wristband with a 5-day battery life